

STOP WAITING FOR PERMISSION
Start trusting your own voice.
by DR. CINDY MCGOVERN
Wall Street Journal bestselling author
AVAILABLE NOW
The Permission Mission: Reclaiming the Power to Trust Your Own Voice is your practical roadmap for turning down the “backup singers” in your head, breaking the imaginary rules and expectations that were never yours to start with, and stepping into the spotlight of your own life—at work, at home, and everywhere you’ve been holding back.




“This book is both deeply affirming and decisively practical, reminding us that the courage we’re waiting for isn’t external—it’s already within us.“
DR. MARSHALL GOLDSMITH
Thinkers 50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There

THE PROBLEM
So why do you still...
-
Over-apologize for taking up space?
-
Say yes when you mean no?
-
Keep the peace and pay for it later with resentment?
-
Wait until you feel “ready” before you speak up?
YOU'RE SMART. YOU'RE CAPABLE.
YOU CARE DEEPLY.

It’s not because you don’t know what you want.
It’s because, somewhere along the way, you inherited a rulebook you never agreed to. And it’s being enforced by a chorus of voices—old comments, cultural expectations, past criticism, and your own inner critic—that were never meant to lead your life.
Dr. Cindy calls them your backup singers.
And in this book, you learn to take the mic back.

YOUR PERSONAL PERMISSION MISSION
Inside the book, your mission becomes clear:
-
Give yourself permission rather than asking or waiting for permission from someone else
-
Realize that your passion for what you want, need, and deserve is greater than the fear of trying
-
In-power yourself to trust your own voice more than the voices of the past
-
Take a step forward into the spotlight on the stage of your own life
(YES, IT'S A MISSION. AND YES, IT'S DOABLE!)

WHAT YOU'LL LEARN
This book helps you break patterns that masquerade as strength but slowly silence you. You’ll learn how to:
-
Identify the rules that aren’t real (and stop obeying them)
-
Clean out your emotional closet—the old beliefs that still weigh you down
-
Rewrite the story you’ve been repeating and change the narrative
-
Find your voice and use it—even when your confidence isn’t “perfect”
-
Outgrow fear, quiet imposter syndrome, and learn how to fail forward
-
Know when to walk away, reset relationships, and stop carrying it all alone
-
Trust yourself more than you trust outside approval
-
Show up for yourself in the moments that actually shape your life
-
Advocate, communicate, and negotiate without feeling “pushy” or guilty
PRAISE
for THE PERMISSION MISSION
“The Permission Mission is a powerful reminder that the permission we’re waiting for rarely comes from the outside. Cindy McGovern shows readers how to trust their own voice, quiet the doubts that hold them back, and take meaningful steps toward the life they actually want. Thoughtful, encouraging, and deeply practical.”
—DORIE CLARK
Wall Street Journal & USA Today bestselling author of The Long Game
“The Permission Mission is a powerful invitation to stop waiting and start living. With warmth, clarity, and real-world insight, Dr. Cindy McGovern helps readers recognize the invisible rules holding them back—and shows them how to confidently give themselves permission to speak up, set boundaries, and step into the spotlight of their own lives. This book is both deeply affirming and decisively practical, reminding us that the courage we’re waiting for isn’t external—it’s already within us.”
—DR. MARSHALL GOLDSMITH
Thinkers 50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
” As someone who has spent a career closing the gender gap and building spaces where all voices are seen and heard, I believe this book is essential reading for every woman and every leader. When you give yourself permission to show up fully, you do not just transform your own life; you elevate everyone around you. And that is how real impact happens.
Read it. Share it. Live it. The world is waiting for your voice.”
—SHELLEY ZALIS
CEO, The Female Quotient, Chief Troublemaker and Champion for Women in Business
“Dr. Cindy McGovern says what too many people are afraid to: You’re not stuck because you’re not capable… you’re stuck because you’re waiting for validation. The Permission Mission blows that door wide open. Dr Cindy doesn’t coddle. She challenges...This book isn’t a book on motivation. It’s about owning your value, betting on yourself, and taking bold action. Read it, apply it, and stop waiting for permission to become the person you already are.”
—HEATHER MONAHAN
Top 50 keynote speaker and bestselling author of Overcoming Your Villains and Confidence Creator
“Dr. Cindy McGovern’s new book, The Permission Mission, is a must-read for any high-achieving woman who needs a permission slip to advocate for herself. As women, we’re so often over-functioning and endlessly giving, yet somehow still waiting for approval to rest, pivot, dream bigger, or choose ourselves. Dr. Cindy doesn’t just give you permission to put yourself first- she teaches you how to claim it unapologetically.“
—TIFFANY MOON, MD
USA Today bestselling author of Joy Prescriptions
“If you’ve ever failed, felt like an imposter, not known when to let go, or when to ask for help, this is the invitation you’ve been waiting for—the key to any door. Though Dr. Cindy McGovern offers it to you here from her experience as a woman, this book will provoke and help any of your friends, family, or team members. I’m thankful for it.”
—ETHAN BEUTE
Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business
”The Permission Mission is about more than building relationships rooted in trust. It’s about understanding, the most important connection is with yourself. This is the kind of book that shapes your daily habits, your mindset, and the conversations you carry forward. If you’re ready to deepen your connections, amplify your voice, and step fully into the impact you’re meant to have, this book is for you.”
—MICHELLE TILLIS LEDERMAN
Author of The Connector’s Advantage and The 11 Laws of Likability
“This book is a powerful guide for women who feel the pull to step forward, speak up, and make their mark—yet too often hold back. If you’ve ever let doubt call the shots, this is a must-read. Our world needs more brave women willing to make the difference their difference makes, and this book helps you do exactly that.”
—DR. MARGIE WARRELL
Global leadership speaker and bestselling author of The Courage Gap
“In The Permission Mission, Dr. Cindy McGovern delivers a message that’s as timely as it is timeless: We don’t need to wait for anyone else to give us permission to step into our greatness; we already have everything we need. This book is part guide, part coach, and all heart. Dr. Cindy has a gift for helping people uncover their authentic voice and use it boldly, not to impress others, but to fully own their worth.“
—MIKE BOSWORTH
Bestselling author of Solution Selling, Customer Centric Selling, and What Great Salespeople Do
“Permission granted...yes you can! We’re all inhibited by things in past that subconsciously holds us back. This book is the one we all should have read years ago, thankfully we can today. Even if you don’t feel you need this book you need to read it. It is time you unlock your potential because no one will do it for you!”
—MARK HUNTER
“The Sales Hunter” and author of Integrity First Selling
“We are not just supposed to survive through life, we are supposed to thrive in it. But that won’t happen by accident; it will happen by choice. The Permission Mission, by Dr. Cindy McGovern, is a powerful reminder that you cannot truly thrive while waiting for permission—permission to speak up, step forward, trust yourself, or claim the success you’ve earned.”
—MERIDITH ELLIOTT POWELL
Hall of Fame speaker and award-winning author
"This guide will absolutely benefit readers reassessing their boundaries, those seeking midcareer direction, caregivers renegotiating roles, leaders seeking direct communication habits, and everyone who is interested in reclaiming their agency. Very highly recommended."
—READERS' FAVORITE
5-Star Review
"The Permission Mission is especially meaningful for capable professionals who look successful on paper but still hesitate to speak up, negotiate, or pursue bold opportunities. It offers both encouragement and practical tools to help readers move closer to the spotlight of their own lives."
—LITERARY TITAN
5-Star Review
"This is an essential read for those ready to stop living someone else's narrative and start singing their own solo."
—AUTHORS READING
"Dr. Cindy McGovern’s The Permission Mission is the kind of book you pick up when you’re tired of nodding along—and it doesn’t let you off the hook."
—BOOKBELOW
"Dr. Cindy McGovern attempts to bridge that gap with The Permission Mission: Reclaiming the Power to Trust Your Own Voice, and the result is a genuinely surprising read—in a good way. The book is not just about confidence in a vague motivational sense. It is about practical self-advocacy: trusting your own judgment, asking for what you want, saying no when needed, letting go of over-apologizing, and making choices based on your own values instead of compliance."
—BOOK NERDECTION

THIS ISN'T A PEP TALK.
IT'S A PLAYBOOK.
Inside you'll find:
-
44 short, powerful chapters you can read in bite-sized wins
-
Clear, memorable metaphors (the stage, the backup singers, the spotlight) you’ll think of in real-life moments
-
Built-in action steps and “Personal Permission Mission” moments that turn insight into momentum

Start at Chapter 1 and go through…or jump straight to the chapter you need today.

THE 20 PERMISSIONS
1. Own Your Worth
4. Evolve
7. Forgive
10. Show Up for Yourself
13. Shatter the Mold
16. Resist Pressure
19. Make Some Noise
2. Act, Not Ask
5. Run Your Own Race
8. Say "No"
11. Sell (Negotiate)
14. Unmute
17. Have Ageless Ambition
20. Celebrate Each Step Forward
3. Define Yourself
6. Kick the Sorry Habit
9. Say "Yes"
12. Explain Nothing
15. Stand Up
18. Pause
Bottom line: This book doesn’t just tell you to “be confident". It gives you the language and tools to make it happen one brave decision at a time.

WHO THIS BOOK IS FOR
The Permission Mission is for you if...
-
You’ve ever silenced yourself to keep the peace
-
You’ve been the reliable one…and you’re exhausted
-
You’ve achieved success and still feel like you’re “not enough”
-
You want to lead, negotiate, advocate, or set boundaries without the guilt
-
You’re done waiting to be chosen—and ready to choose yourself first for once

THIS IS PERSONAL GROWTH
THAT SHOWS UP WHERE IT MATTERS MOST...
in conversations, decisions, boundaries, leadership moments, and opportunities.
If you’ve ever needed to:
-
Ask for the raise
-
Set expectations with a client
-
Stop over-functioning on a team
-
Introduce yourself with confidence
-
Negotiate without feeling “salesy”
-
Act like you belong (because you do)

…this book belongs on your desk (not just on your nightstand).

MEET
DR. CINDY
Dr. Cindy McGovern is the “First Lady of Sales ", an internationally recognized speaker, and the founder/CEO of Orange Leaf Consulting and Orange Leaf Academy. She is a Wall Street Journal bestselling author whose work helps people sell their ideas, advocate for their value, and show up with confidence—without waiting for someone else to hand them permission.
®
WHY SHE WROTE THIS BOOK
Because too many capable people—especially women—have been taught to stay polite, stay small, and stay quiet. This book is your invitation to, unapologetically, do the opposite…with courage and clarity.
LARGE GROUP ORDERS
Want to use The Permission Mission for your team, book club, leadership program, or event? Group orders are available. Send us a note.

FAQs
Do I have to be confident to use this book?
No. This book is built for the moments when you aren’t confident—when your voice shakes, you second-guess yourself, or you’re tempted to stay quiet.
Is this more personal growth or business?
Both. It’s a personal growth book with real business application—communication, boundaries, advocacy, and negotiation.
Can I read it out of order?
Absolutely. Many readers jump around. Feel free to go straight to the chapter that matches where you are right now.
Is it practical or just inspirational?
Very practical. The book is designed to create action through clear insights, examples, and steps you can use immediately.




